Dreams Made a Reality
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I am SO happy you are here! 

Get to know how I went about starting a business from scratch, and even better- learn from me! I've been there and I've figured out the best way to go about being a successful business owner + photographer. 

Where did I come from?

How did I start a Photography Business from NOTHING and the Why behind creating courses + education for my students

Esther's Story

My Name is Esther Truus Moerman. I have a passion for people, photos and tacos. 6 years ago, I decided I wanted to be a Wedding Photographer. I was told that it would be unwise because the market is too competitive, gear is way too expensive and for me, it needs to stay as a hobby. I was discouraged by these comments and thought twice about launching a business.

However- I had a dream and was ready for this new chapter in my life.

The moment I decided to RE-ROUTE my life was when I found myself volunteering in a hospital and saw someone on a stretcher with blood all over their chest, I glanced over and immediately felt sick to my stomach. I came home from Douglas College and threw my Anatomy & Physiology Textbook on the ground and told my Mom that I'm sorry, I can't do it.

My mind isn't wired for this kind of schooling. My Mom hugged me and told me I need to choose a career that I enjoy and am passionate about.

I think those were some of the most impactful words that were said to me. I knew in that moment that I am not the type of person to choose a "safe" job. I need something that lights my soul on fire and excites me! I want to wake up and be STOKED about what I have on the agenda. That was that. I went out and bought a full frame camera and a portrait lens. (Met a guy off Craigslist in a bank parking lot) Bit sketchy- but hey, you gotta start somewhere, right?!

I had very little support from other Photographers that I reached out to for coaching, mentorships or tips. They were very short and rude with me, I was caught off guard because I would have paid any price to be guided in the right direction. They looked at me as completion or laughed at the idea that I could be a Wedding Photographer. In that moment, I said to myself that when my business takes off, I will help those who want to make their dream a reality. 

Looking for a way to land more clients? I've created a Free PDF with 5 ways to get more photography clients! Don't miss out!

Help yourself to this PDF here :) 

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What was my biggest struggle when I started out? I loved capturing couples, but I wanted to get out of those Awkward Photoshoots! This is why I made sure to make a course to Say Goodbye to the Awkward Photoshoots! 

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When I started out, photographers, friends and family laughed at the idea that I could be a Wedding Photographer.

In that moment, I said to myself that when my business takes off, I will help those who want to make their dream a reality. 

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